If you happen to miss the advert on TV, or fast forwarded through it, here is the much talked about new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. This story was inspired by real events from 100 years ago.

For some reason, this touching moment in history has invited a lot of social comment, both bad and good. I suggest watching the video, which skillfully captures and presents the story in 3 minutes 40 seconds, and remember that this is a dramatization of a real event.

If you are interested in ‘Making Of’ videos, check out the YouTube video Sainsbury’s Christmas 2014 – The making of our Christmas ad